As freelancers, developers and project managers working on a project, it’s easy to get blinded by outcomes. Tasks on a project are often defined by the specific thing that we expect to build or present to the client or customer. But what if our assumptions are wrong? Or the scope changes along the way? What if there was an easier way to produce a desirable, user-friendly end-product without specifically defining what that end-product is? (Spoiler: There is!) This talk will discuss how to shift your focus from outputs to outcomes and how that little mental shift, changes everything. Really!

Speaker

• Chris Reynolds