{"id":1267,"date":"2017-07-24T12:04:05","date_gmt":"2017-07-24T18:04:05","guid":{"rendered":"https:\/\/2017.slc.wordcamp.org\/?post_type=wcb_session&#038;p=1267"},"modified":"2017-07-24T12:08:44","modified_gmt":"2017-07-24T18:08:44","slug":"entrepreneurish-wordpress-as-a-business-building-block","status":"publish","type":"wcb_session","link":"https:\/\/slc.wordcamp.org\/2017\/session\/entrepreneurish-wordpress-as-a-business-building-block\/","title":{"rendered":"Entrepreneurish: WordPress as a Business Building Block"},"content":{"rendered":"<div>Gina will be providing an overview of her own consulting business, which has allowed her to pay off more than $15,000 in credit card debt and purchase a new car all while working full-time and serving as an active board member for two non-profit organizations. She relies heavily on WordPress and its capabilities.<\/div>\n<div><\/div>\n<div>She will be outlining and discussing the\u00a0<b>shortcuts to replicating this success:<\/b><\/div>\n<div><\/div>\n<div>1. Scale &#8211; Designing a website for the worst and best case scenarios<\/div>\n<div>\n<ul>\n<li>Traffic<\/li>\n<li>Speed<\/li>\n<li>Security<\/li>\n<\/ul>\n<div>2. Scope &#8211; Selecting a specialization and insulating it properly<\/div>\n<\/div>\n<div>\n<ul>\n<li>Ecommerce<\/li>\n<li>Intranet<\/li>\n<li>Shell Sites<\/li>\n<\/ul>\n<div>3. Full Circle &#8211; Building a sustainable business model<\/div>\n<\/div>\n<div>\n<ul>\n<li>Resources &#8211; Where to Find the Work<\/li>\n<li>Contracts &#8211; Protecting Yourself and Your Clients<\/li>\n<li>Time and Stress Management<\/li>\n<\/ul>\n<div>4. Gina will conclude with a &#8220;how to sell&#8221; outline and a brief customer profiling session as well as how to incorporate a WordPress site (or sites) into a well-rounded, profitable marketing mix.<\/div>\n<\/div>\n<div><\/div>\n<div>The goal of this discussion is to present the value-added proposition for potential employees, would-be entrepreneurs, and anyone else on the fence or unsure about this technology.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gina will be providing an overview of her own consulting business, which has allowed her to pay off more than $15,000 in credit card debt and purchase a new car all while working full-time and serving as an active board member for two non-profit organizations. She relies heavily on WordPress and its capabilities. She will &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/slc.wordcamp.org\/2017\/session\/entrepreneurish-wordpress-as-a-business-building-block\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Entrepreneurish: WordPress as a Business Building Block&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15516538,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1506186300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1266],"footnotes":""},"session_track":[1121734],"session_category":[],"class_list":["post-1267","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-training-room"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8qMt9-kr","jetpack_likes_enabled":true,"session_date_time":{"date":"September 23, 2017","time":"11:05 am"},"session_speakers":[{"id":"1266","slug":"gina-marie-zanutto","name":"Gina Marie Zanutto","link":"https:\/\/slc.wordcamp.org\/2017\/speaker\/gina-marie-zanutto\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1267\/revisions"}],"predecessor-version":[{"id":2182,"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1267\/revisions\/2182"}],"speakers":[{"embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1266"}],"author":[{"embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/ginazanutto"}],"wp:attachment":[{"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1267"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1267"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}