Many designers and developers create websites for just any business that emails or calls them. I have grown into having a very successful career by specializing in only creating websites in the fitness industry. My income has increased tenfold, my career satisfaction has gone through the roof, and I am passionate about every single website that I produce.
In addition, because I specialize, I am seen as a subject matter expert in my field and am frequently invited to attend workshops, seminars and summits to talk about effective web design in the fitness industry.
I would like to teach other designers and developers how to get their foot in the door to having a successful career as a freelancer by specializing.