To many business owners, the idea of content marketing follows them around like a “dark cloud” that they know they should be doing, but don’t feel like they have the time or resources to make it happen.
With a simple set of documents, business owners can do most of the work once to create a strategy, define their voice and structure their content. This allows them to hire writers to create content in their voice with their story, so they can experience the benefits of great content marketing while they focus on their own genius.