Lindsay Bayuk does product at Pure Chat where they empower small businesses to engage website visitors and generate leads with live chat. She was previously the Director of Product at Infusionsoft and was responsible for understanding the small business market, creating a data-driven product roadmap, and working closely with product design/development to solve market problems. Her teams were the unifying force behind Infusionsoft’s product strategy and execution from market research to product launch. She often speaks and writes about product and leadership for software companies. She resides in Phoenix, Arizona, and in her free time (likely with iPhone in hand) you can find her taking in cultural and culinary delights.