Matt is the founder of Storefront Themes, a premium WordPress theme development shop that started on Themeforest before venturing out on its own. Storefront focuses on e-commerce and hooks into most of the major e-commerce WordPress plugins (WooCommerce, Jigoshop, WP e-Commerce). Lately, he’s been working on his new theme framework, Skematik, which is based on Twitter Bootstrap.

Matt first discovered WordPress around 2.1, after he had built his own content management system and was frustrated with it. His favorite part of WordPress is the ability to create custom functions and have them run whenever he wants in the system. The WordPress project he’s proudest of is (of course) the Storefront Themes site, which was built from scratch. He says he’s most happy with the responsive nature of the site and the members area to access their purchases.

When he’s not writing themes, Matt loves playing golf and basketball, and spending time with his family & friends. Matt is not a jazz fan, preferring, instead the music of Jason Mraz, Jack Johnson and 90’s R&B.

Matt’s presentation is based on his work on Storefront. He said he “feels the need to give back” because he had an employer who “basically paid me to learn this [e-commerce] stuff”. Matt would like to help people “achieve their dreams” by showing them how to set up their own e-commerce shops on WordPress.