{"id":304,"date":"2011-08-22T16:50:18","date_gmt":"2011-08-22T16:50:18","guid":{"rendered":"https:\/\/2011.slc.wordcamp.org\/?post_type=wcb_session&#038;p=304"},"modified":"2012-11-21T10:25:59","modified_gmt":"2012-11-21T10:25:59","slug":"ab-testing-for-the-win","status":"publish","type":"wcb_session","link":"https:\/\/slc.wordcamp.org\/2011\/session\/ab-testing-for-the-win\/","title":{"rendered":"A\/B Testing For The Win!"},"content":{"rendered":"<p>No one likes having to defend their design decisions to a client (or boss). My advice: stop guessing and start testing.  Truth is, testing isn&#8217;t hard.  We&#8217;ll cover everything you need to get started. Specifically, we&#8217;ll look at how to start running A\/B tests within WordPress.  We&#8217;ll also look at which tools to use, how to interpret the data you get back, and a number of pitfalls to avoid along the way.  Find out how adding testing to your repertoire can bring a new revenue stream to your freelance efforts (and make you measurably more valuable to your boss).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No one likes having to defend their design decisions to a client (or boss). My advice: stop guessing and start testing. Truth is, testing isn&#8217;t hard. We&#8217;ll cover everything you need to get started. Specifically, we&#8217;ll look at how to &hellip; <a href=\"https:\/\/slc.wordcamp.org\/2011\/session\/ab-testing-for-the-win\/\">Continue reading <span class=\"screen-reader-text\">A\/B Testing For The Win!<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2047,"featured_media":0,"template":"","meta":{"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[302],"footnotes":""},"session_track":[106],"session_category":[],"class_list":["post-304","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-general"],"jetpack_shortlink":"https:\/\/wp.me\/p1wCyM-4U","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"302","slug":"dave-martin","name":"Dave Martin","link":"https:\/\/slc.wordcamp.org\/2011\/speaker\/dave-martin\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/2047"}],"version-history":[{"count":5,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/304\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/304\/revisions\/837"}],"speakers":[{"embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/302"}],"wp:attachment":[{"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=304"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_track?post=304"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_category?post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}