{"id":162,"date":"2011-08-11T21:56:11","date_gmt":"2011-08-11T21:56:11","guid":{"rendered":"https:\/\/2011.slc.wordcamp.org\/?post_type=wcb_session&#038;p=162"},"modified":"2012-11-21T10:26:00","modified_gmt":"2012-11-21T10:26:00","slug":"can-you-go-commercial","status":"publish","type":"wcb_session","link":"https:\/\/slc.wordcamp.org\/2011\/session\/can-you-go-commercial\/","title":{"rendered":"Can you go commercial?"},"content":{"rendered":"<p>Many successful businesses began in the WordPress plugin or theme repositories. If you\u2019re like most developers, you\u2019ve wondered if your development could make enough money to support yourself and possibly a small business. In this session Garth Koyle from Event Espresso will teach you how to evaluate whether there is a market for your code and if it\u2019s worth the effort. Garth will also demonstrate several of the tools, strategies and methodologies he pioneered to win $40,000 in a business plan competition.<\/p>\n<p>You will learn how to answer these important business questions:<\/p>\n<p>Who is my target customer and what do they really need?<br \/>\nHow big is my target market?<br \/>\nHow do I determine what price I should charge?<br \/>\nHow profitable will I be or how much money can I make?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many successful businesses began in the WordPress plugin or theme repositories. If you\u2019re like most developers, you\u2019ve wondered if your development could make enough money to support yourself and possibly a small business. In this session Garth Koyle from Event &hellip; <a href=\"https:\/\/slc.wordcamp.org\/2011\/session\/can-you-go-commercial\/\">Continue reading <span class=\"screen-reader-text\">Can you go commercial?<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2047,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[160],"footnotes":""},"session_track":[106],"session_category":[],"class_list":["post-162","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-general"],"jetpack_shortlink":"https:\/\/wp.me\/p1wCyM-2C","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"160","slug":"garth-c-koyle","name":"Garth C. Koyle","link":"https:\/\/slc.wordcamp.org\/2011\/speaker\/garth-c-koyle\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/2047"}],"version-history":[{"count":11,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/162\/revisions"}],"predecessor-version":[{"id":844,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/162\/revisions\/844"}],"speakers":[{"embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/160"}],"wp:attachment":[{"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_track?post=162"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/slc.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_category?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}