Rachael Herrscher is the CEO and founder of TodaysMama.com, an online media and publishing company founded in 2004. TodaysMama produces regional reference guides for mothers and families and has a presence in 27 markets across the U.S. Rachael oversees general business operations, new market development, partnerships, and marketing initiatives.
Rachael was a finalist for the 2007 Stevie Awards “Best Young Entrepreneur” award, was named one of Utah Business Magazine’s 30 Women to Watch in 2009 and one of the “Top 5 CEO’s you Should Watch on Twitter” by Business Week Magazine. She was also recently featured in the book “UpStarts!: How Gen Y Entrepreneurs are Rocking the World of Business.” Rachael is also the co-founder of evo, a social media conference for women hosted in Park City.
Session: The Evolution of Publishing
