Many successful businesses began in the WordPress plugin or theme repositories. If you’re like most developers, you’ve wondered if your development could make enough money to support yourself and possibly a small business. In this session Garth Koyle from Event Espresso will teach you how to evaluate whether there is a market for your code and if it’s worth the effort. Garth will also demonstrate several of the tools, strategies and methodologies he pioneered to win $40,000 in a business plan competition.
You will learn how to answer these important business questions:
Who is my target customer and what do they really need?
How big is my target market?
How do I determine what price I should charge?
How profitable will I be or how much money can I make?
