No one likes having to defend their design decisions to a client (or boss). My advice: stop guessing and start testing. Truth is, testing isn’t hard. We’ll cover everything you need to get started. Specifically, we’ll look at how to start running A/B tests within WordPress. We’ll also look at which tools to use, how to interpret the data you get back, and a number of pitfalls to avoid along the way. Find out how adding testing to your repertoire can bring a new revenue stream to your freelance efforts (and make you measurably more valuable to your boss).
