A case study based on a fresh install of WordPress with the default theme. I will introduce various web performance optimization tools that you can use to optimize your site. Next, I will implement some performance optimization techniques on a live default install of WordPress and view the results in the optimization tools for anticipated improvements (no WordPress plugins will be used, but I may discuss a few). Specifically, I will discuss compression, browser caching, image optimization, minification, and avoiding a hidden 404. Lastly, I will mention some of the pitfalls of these techniques and what you can do to avoid them.